Encouraging Green Living with Pence Hathorn Silver. 

Pence Hathorn Silver, the Westside's premiere real estate team, is "going green." Having achieved unprecedented success with over $2 billion in residential sales over the past decade, PHS is now turning its attention to the exceedingly important issue of environment responsibility. Realizing that it is possible to effect a change using its position in the marketplace, PHS is collaborating with residential developers on building and selling eco-friendly homes in the upper-end market. As environmental soundness becomes more pressing, buyers are receptive to this mentality and are eager for the opportunity to act accordingly. Environmentally conscious individuals will now have the choice to "buy green." 

Many buyers hearing of the concept of a "green house" think that the home will either be too expensive or too "earthy" for their tastes. Although the up-front costs of an eco-friendly home may be slightly higher than the cost of a non-eco-friendly home, the savings ultimately achieved by having an environmentally efficient home far exceeds the incremental increase in up-front costs. When a buyer considers these economic benefits, in addition to the benefits of providing a safe and practical future, the decision becomes clear. As far as the "look and feel" of the homes, the vendors working with PHS on these project are highly respected developers, architects, contractors, builders and designers. 

The Leadership in Energy and Environmental Design (LEED) Green Building Rating System is the nationally accepted benchmark for the design, construction, and operation of high performance green buildings. LEED certified homes, the first of which will be ready for viewing and on the market by September 2007, will not only be highly functional, but incredibly beautiful and current.